Grace Advertising & Consulting, Inc.

January 2026 Issue

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a cce s s H ea l t h N ews . n e t J a n u a ry 2 0 2 6 Volume 11 | Issue No. 103 23 Soon after the subsidies expired, both Missouri and Kansas saw enrollment decline during the first month people could sign up for 2026 plans, even as national enrollment ticked slightly upward, according to data from the Centers for Medicare and Medicaid Services reported by CNN. When insurance becomes unaffordable, people stop buying it. Some will return if they get sick enough. Most will just pray they do not. In 2025, Missouri had 417,000 people enrolled in marketplace plans. Kansas had more than 200,000. Together, that is 617,000 people facing dramatically higher costs or losing coverage entirely. The Kansas Health Institute predicted Kansas enrollment could immediately return to 2021 levels and uninsured rates could "greatly increase." The picture sharpens when you examine who gets hit hardest. Nearly half of all adults under 65 enrolled in marketplace plans are self-employed, small business owners, or work for small businesses with fewer than 25 employees, according to KFF. These are women running their own businesses, freelancers, gig workers, people cobbling together part-time jobs that never offer benefits. An estimated 27% of farmers get health insurance through the marketplace. The economy runs on their labor while refusing to ensure their health.

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