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2/ January 22, 2015 We Are Going Digital Subscribe to The Buckner Clarion Today! Heidi Koger Proofreader Jessica Mauzey Staff Writer Photographer Morgan Nail Contributing Writer Tempest Wright Photography & Video Marjorie Langas Graphic Support Randy Leiker IT Support Tonia Wright Publisher, Editor-in-Chief Tell us how we're doing online or on Facebook. The Buckner Clarion is published by Grace Advertising & Consulting, Inc. 325 Broadway Lexington, MO 64067 660.259.3700 or 866.824.1020 (press 0) is the online arm of this print publication. A special thank you to our advertisers in this issue: Bobby Dean Dean Construction Co. Dean Motor Co. The Firm Insurance Group, Inc. Grace Advertising & Consulting, Inc. Red Cross Pharmacy The Newspaper Association of America reports that last October, the digital audience delivered by U.S. newspaper media peaked at 166 million unique adult visitors–a 17 percent increase from the previous October. Additional statistics from comScore reveal that eight in 10 (80 percent) of [all] U.S. adults online in October 2014 engaged with newspaper digital content; digital newspaper reach is highest among women ages 24-35, where more than nine in 10 (91 percent) access digital news content; and those who use only mobile devices, like smartphones or tablets, for digital newspaper content grew by 85 percent over the past 12 months. In keeping pace with industry trends and ensuring the paper's longevity, The Buckner Clarion is now a digital publication. What this means to our readers is that they can now access the content we publish via their desktops, laptops, tablets and smartphones. The paper will continue to publish twice a month: the second and last Thursday of the month, with a slightly different schedule during the holiday months of November and December. Our digital readership can expect to engage with video content, listen to audio clips and send feedback about articles they've read–in realtime– through social media. Our display advertisers can expect lower ad rates, with the option to promote their goods and services via Internet commercials that we will produce. As for our senior audience (and any other households) who don't have access to the Internet and/or prefer to read a printed paper, we will print a small quantity of newspapers. For now, you can find them at City Hall, Thriftway and the Buckner Senior Center. We will soon have centrally located outdoor newsstands where the printed paper will be accessible. For those who like to subscribe to the print publication and receive the newspaper by mail or delivery, send an email to subscribe@thebucknerclarion. com, contact us online at ntact-us or call 1.866.824.1020 and leave your name and mailing address. There is no charge for the subscription; however, only a limited number of papers will be printed so please contact us as soon as possible. To subscribe to the digital editions, send an email to subscribe@thebucknerclarion. com, with a name and email address. We will only use this address to send you each publication, and will never contact you for any other reason or share your email address with third parties. We take privacy extremely serious. You may also download issues on our Facebook page, so please be sure to follow us. The Buckner Clarion will continue to provide community news, health and wellness articles and other informative pieces to keep readers in the know and well- informed. We are committed to the City of Buckner and its residents, as well as news stories that adhere to industry best practices. Above all, we are committed to the art of journalism, and hope our readers see the journalistic integrity we try to communicate in every article we publish. The Buckner Clarion invites you to be a continued part of our journey. We want to hear from you. Tell us what you'd like for us to cover. If there is a topic you'd like to know more about, let us know. We will convene our editorial board and see if the topic fits our mission to positively impact community news. Most importantly, send us feedback on the stories you read. It's important for us to know what you think. Thank you to everyone who makes up our readership base. Thank you for reading the paper that we started just less than a year ago. And thank you to our loyal advertisers who have been with us from day one. Because of your support, The Buckner Clarion exists. Thanks again!

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